Lucas
Vetsch
No agency bloat.
No junior hands.
Just Swiss craft, on your timeline.
Scroll to explore my latest work — from local startups to global corporate brands and everything in between.
Walser Public Solutions
Startup Branding
Walser Public Solutions: Startup Branding / Webdesign. Walser Public Solutions’ branding establishes a professional identity for their consulting services in public administration, particularly in the social sector, emphasizing reliability and expertise through a clean, text-driven website design.
Kinao.
Startup Branding
Complete visual identity for a Swiss product & furniture design studio. Warm minimalism meets Japanese-Swiss precision: refined wordmark, muted earth palette, and subtle geometric patterns that whisper craftsmanship. From logo to website and print—quiet confidence that lets the objects shine.
Atinkana
75% chocolate wrap
Packaging Design
Atinkana 75% Dark Chocolate Bar Pure Criollo cocoa from Colombia’s misty Sierra Nevada, wrapped in minimalist elegance with a 75% angle grid. Handcrafted with just beans and sugar—no extras—for a bold, unfiltered burst of cloud-forest depth. Fairtrade-sourced, zero-emission shipped: luxury that tastes like ethical adventure.
Hilti Art Foundation
Tram Basel Full Branding
Design
Hilti Art Foundation Fullbranding Tram, Basel 2025. A complete wrap for a BVB tram launched during Art Basel. Bold red-white graphics and typography turned a moving vehicle into the Art Foundation’s loudest exhibition piece. On the streets for 6 months, seen by millions.
Services
- Corporate Branding
- Startup Branding
- Film Graphics & Title Design
-
Packaging Design
-
Editorial & Promotional Design
- Graphic Design
-
Video Production/Branding
-
Web Projects
Talent Stack
-
Exceptional visual rhythm & timing
-
Color intuition
-
Shape & negative-space sensitivity
-
Cross-modal thinking (static —> motion—> sound)
-
Empathy for client story
-
Swiss-level typography & grid systems
-
Print & production perfectionism
-
Integrated branding across mediums
-
Client communication & concept speed
- Speedy comprehension
Skill Stack
- Figma
- DaVinchi Resolve
- Adobe Illustrator
- Adobe Photoshop
- Adobe inDesign
- Adobe After Effects
-
WordPress
-
Resolume
- Modo 3D
Book now
Ready to Level Up Your Brand?
Book a Free 15-min Strategy Call
SOANNE
Artist Branding, Video, Animation
Soanne Live melodic techno infused with nature’s mysticism. Inspired by La Gomera’s forests & Berlin’s pulse, blending organic elements with hypnotic beats.
https://www.instagram.com/soannemusic/
neo — laser skin aesthetics
Startup Branding
Sleek medical aesthetics identity for a St. Gallen laser clinic. Clean sans-serif type and cool blues-greens evoke trust and precision in skin rejuvenation and tattoo removal. Minimalist layouts guide users from concern to consultation—functional elegance for transformative care.
Hilti Foundation
Corporate Branding, Identity
Modern global identity for the Liechtenstein-based philanthropic foundation. Clean wordmark, deep teal & warm grey palette, and subtle geometric motifs reflecting precision and human impact. Unified system across digital, print, and annual reports—quiet authority for worldwide social projects.
Die Unsichtbaren —
The Invisible
Visual identity, publication design, typography, design system
Complete visual system for the documentary on modern slavery in Europe. Raw sharp crimson accents, custom distressed typography built on GT America, and a rigid grid that feels like bars and borders. Identity spans key art, publication, website, social assets, and cinema materials: every element designed to make the invisible impossible to ignore. Minimal, brutal, urgent.
Trenchant — by Owen Sound (Official)
Music Video, Typography, Poster Design
A never-ending snowstorm.
Created for Owen Sound by LCV & PJG.
All Rights Reserved.
touchvoid recordings 2022.
Atinkana Kaffee
Branding / Packaging / Webdesign / Shopdesign / Editorial Design
Full visual identity, label design, packaging system, and website for Atinkana — a Swiss-Colombian project growing specialty coffee and cocoa while restoring virgin rainforest. The design language combines raw natural textures with quiet Swiss precision to tell the story of fair wages, zero-emission shipping, and edible reforestation.
Behind The Canvas
Film Graphics / Title Design / Poster Design
Documentary Film by Peter J. Grant (GrantED)
This intimate artist portrait follows Swiss painter Andy Denzler as he prepares for his career-defining solo exhibition, delving into his Zurich studio where he crafts distorted, glitch-like oil paintings of urban figures and intimate moments. Against the backdrop of the global art market—where his works hang alongside Warhol and Richter—the film explores the tangled interplay of creativity, ambition, and vulnerability. A cinematic journey blending beauty and the raw process of painting.
Directed and produced by Peter J. Grant, 2021.
Köhle Kontrollen
Branding / Webdesign
For Köhle Kontrollen, a specialized Swiss electrical safety inspection company (Elektrokontrollen, Gerätekontrollen, Photovoltaik-Abnahmen and consulting), I developed a clear, trustworthy corporate identity that communicates precision, reliability, and regulatory authority — essential qualities in the highly technical and compliance-driven field of electrical safety.
