Lucas
Vetsch
No agency bloat.
No junior hands.
Just Swiss craft, on your timeline.
Kinao
Startup Branding
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Complete visual identity for a Swiss product & furniture design studio. Warm minimalism meets Japanese-Swiss precision: refined wordmark, muted earth palette, and subtle geometric patterns that whisper craftsmanship. From logo to website and print—quiet confidence that lets the objects shine.
Atinkana
75% chocolate wrap
Packaging Design
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Atinkana 75% Dark Chocolate Bar Pure Criollo cocoa from Colombia’s misty Sierra Nevada, wrapped in minimalist elegance with a 75% angle grid. Handcrafted with just beans and sugar—no extras—for a bold, unfiltered burst of cloud-forest depth. Fairtrade-sourced, zero-emission shipped: luxury that tastes like ethical adventure.
Hilti Art Foundation
Tram Basel Full Branding
Corporate Branding Design
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Hilti Art Foundation Fullbranding Tram, Basel 2025. A complete wrap for a BVB tram launched during Art Basel. Bold red-white graphics and typography turned a moving vehicle into the Art Foundation’s loudest exhibition piece. On the streets for 6 months, seen by millions.
Services
- Corporate Branding
- Startup Branding
- Film Graphics & Title Design
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Packaging Design
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Editorial & Promotional Design
- Graphic Design
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Video Production/Branding
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Web Projects
Talent Stack
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Exceptional visual rhythm & timing
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Color intuition
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Shape & negative-space sensitivity
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Cross-modal thinking (static —> motion—> sound)
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Empathy for client story
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Swiss-level typography & grid systems
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Print & production perfectionism
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Integrated branding across mediums
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Client communication & concept speed
- Speedy comprehension
Skill Stack
- Figma
- DaVinchi Resolve
- Adobe Illustrator
- Adobe Photoshop
- Adobe inDesign
- Adobe After Effects
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WordPress
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Resolume
- Modo 3D
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Ready to Level Up Your Brand?
Book a Free 15-min Strategy Call
Soanne
Artist Branding, Video, Animation
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Soanne Live melodic techno infused with nature’s mysticism. Inspired by La Gomera’s forests & Berlin’s pulse, blending organic elements with hypnotic beats.
https://www.instagram.com/soannemusic/
Neo — laser skin aesthetics
Startup Branding
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Sleek medical aesthetics identity for a St. Gallen laser clinic. Clean sans-serif type and cool blues-greens evoke trust and precision in skin rejuvenation and tattoo removal. Minimalist layouts guide users from concern to consultation—functional elegance for transformative care.
https://neopraxis.ch
Hilti Foundation
Corporate Branding, Identity
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Modern global identity for the Liechtenstein-based philanthropic foundation. Clean wordmark, deep teal & warm grey palette, and subtle geometric motifs reflecting precision and human impact. Unified system across digital, print, and annual reports—quiet authority for worldwide social projects.
Turning complex problems into elegant, intuitive solutions since 1998.
Past and current clients include
ABB, Aldi Switzerland, APG, Aqua Choice, Archithese, Art on Ice, Atinkana, Bauer Metallbau, Beyer, Bluetenrausch, BMW, Büro Krucker Architekten, Chalbärätä, Constitutio, Coop, Credit Suisse, Dean Denmark, Diesel, Du Magazin, Findus, Floral Lokal, Global Fund, Granted, Hilti, Hilti Art Foundation, Hilti Foundation, Jeannet Ag, Kingstonlogic, Köhle Kontrollen, Küng Sauna, Levaqua, Liliputi, Lindt, Maerz Architekten, Maggi, Marionnaud, Maurice Lacroix, Maxon Motors, Mazda, Medecins Sans Frontieres, Migros, Mono Rec, Neo Tattooentfernung, Nestle, Neue Zürcher Zeitung (NZZ), Nifty Oxford, Novartis, NZZ Am Sonntag, Opignon Bikes, Orange, Owen Sound, Post, Postfinance, Ragusa, Raskin, Re-Cover, Renault, Rivella, RohnerRetouche, Schauspielhaus Zürich, Schutz&Rettung Zürich, Scoach, Siliano AG, Slivana de Silvestro, SNB BNS (Schweizerische Nationalbank), Soanne music, Sony, Souvenir St. Moritz, SWISS (Swiss International Air Lines), Swiss Sustainable Finance, Swisscom, TGS, Touchvoid, UBS, Ulrich Reinigung, Urban Farmers, VBS, Volvo, We The Peoples, Wenger, Zurich Financial Services, ZVV.
Agency experience
- Aroma Creative, Zürich
- BMB
- Farner Consulting
- Filmerei
- Gadget Factory
- GrantED
- Hasenfeld
- Hauser&Partner
- Havas (Switzerland)
- KSP Krieg Schlupp Partner
- Metzger Rottmann Bürge Partner
- Publicis Zurich
- Reinhold
- Serviceplan Switzerland
- Spillmann/Felser/Leo Burnett
- Springer Jakobi
- TBWAZürich
- Wirz Werbung
- Y&R Switzerland (Advico)
Die Unsichtbaren
The Invisible
Visual identity, publication design, typography, design system
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Complete visual system for the documentary on modern slavery in Europe. Raw sharp crimson accents, custom distressed typography built on GT America, and a rigid grid that feels like bars and borders. Identity spans key art, publication, website, social assets, and cinema materials: every element designed to make the invisible impossible to ignore. Minimal, brutal, urgent.
Trenchant
by Owen Sound (Official)
Music Video, Typography, Poster Design
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A never-ending snowstorm.
Created for Owen Sound by LCV & PJG.
All Rights Reserved.
touchvoid recordings 2022.
Touch Void
Artist Branding / Webdesign
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how it feels if you’re tuoching the void…
Visit The website
Behind The Canvas
Film Graphics / Title Design / Poster Design
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Documentary Film by Peter J. Grant (GrantED)
This intimate artist portrait follows Swiss painter Andy Denzler as he prepares for his career-defining solo exhibition, delving into his Zurich studio where he crafts distorted, glitch-like oil paintings of urban figures and intimate moments. Against the backdrop of the global art market—where his works hang alongside Warhol and Richter—the film explores the tangled interplay of creativity, ambition, and vulnerability. A cinematic journey blending beauty and the raw process of painting.
Directed and produced by Peter J. Grant, 2021.
Atinkana Kaffee
Branding / Packaging / Webdesign / Shopdesign / Editorial Design
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Full visual identity, label design, packaging system, and website for Atinkana — a Swiss-Colombian project growing specialty coffee and cocoa while restoring virgin rainforest. The design language combines raw natural textures with quiet Swiss precision to tell the story of fair wages, zero-emission shipping, and edible reforestation.
Köhle Kontrollen
Branding / Webdesign
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More to come
Center Bar
Branding
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Visual identity, signage, menus, and digital assets for the iconic bar at the very heart of Zurich Airport — the central hub where every gate is just minutes away. The design combines Swiss precision with warm hospitality to create a calm anchor in one of Europe’s busiest airports.
Dean Denmark
Through a realm of utopic beliefs
Album Branding / Photography
Souvenier St. Moritz — Rødland
Editorial Design
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The inaugural volume in St. Moritz’s annual “Souvenir” photobook series, commissioned by the Swiss luxury ski resort and featuring Norwegian photographer Torbjørn Rødland’s intimate portraits of the town, its inhabitants, and visitors. This 2019 softcover (180 pages) weaves contemporary images with subtle humor and introspection, exploring themes of familiarity, light, and alpine reserve.
My role: Full art direction, typography, grid system, paper selection, and print supervision — crafting a minimalist, tactile design that enhances the book’s warm, layered mood.
Published by St. Moritz (2019), limited edition.
