Atinkana gmbh
Year
2024
Deliverables
- Packaging Design
Atinkana 75% chocolate wrap
This packaging design for Atinkana’s 75% dark chocolate bar captures the essence of pure, ethical indulgence. Crafted from rare Criollo cocoa beans sourced from Colombia’s misty Sierra Nevada de Santa Marta, the chocolate contains only two ingredients—cocoa and sugar—for an intense, unadulterated flavor profile evoking cloud-forest depth.
The wrap features a restrained minimalist aesthetic: a subtle geometric grid angled at precisely 75 degrees, combined with raw natural textures and Swiss-precision typography. This design quietly communicates the brand’s commitment to sustainability—fairtrade sourcing, regenerative permaculture farming, zero-emission sailing ship transport, and rainforest reforestation—while letting the premium product speak for itself.
Part of the broader Atinkana visual identity system, the chocolate wrap harmonizes with the coffee packaging to reinforce a cohesive story of environmental restoration and fair wages.
