kinao.
Year
2025
Deliverables
- Logo
- Typography and Color Concept
- Website
- Stationary
Kinao-Design
Urs Jucker from kinao. a furniture design lable approached me to create a fresh brand identity from scratch as they prepared for their market launch.
The challenge was to develop a memorable, versatile brand that captured their forward-thinking ethos—communicating trust, innovation, and approachability—while standing out in a competitive space. They needed a full suite: logo, color palette and typography, a website, stationary and a brochure.
My process began with in-depth discovery sessions to understand their vision, target audience, and values. I explored multiple concepts, refining based on feedback to arrive at a clean, modern logo
HEX #E9D7C3
RGB 243/218/192
CMYK 5/17/27/0
HEX #8a725d
RGB 138/114/93
CMYK 37/45/55/10
HEX #333333
RGB 51/51/51
CMYK 30/40/50/80
